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Horizontal managerial model of Chinese firm under transition time: Moderating of competitive deviance

Shenglei Pi, Jian He

As China economy enters into a stage of structural transition, many China firms choose domestic horizontal integration, in which applying managerial model of multinational enterprises (MNEs). This paper, with content analyzing on media news, explored the sufficiency of applying managerial model of MNES into domestic integrating firm, and the association between the managerial model, the market fragmentation and the competitive actions. This paper found out a route for Chinese firm to set out a suitable managerial model for both adopting with the market fragmentation and engaging to take deviance competitive strategy.