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Study on the development of urban residents’ tourism consumption—based on the analysis of 1687 questionnaires in Ningbo

Huamin Li, Xuejing Zhang


As tourism is increasingly becoming fashion and pursuiting way of people's lives, the tourism consumption of urban residents is very important to the development of tourism destinations and relative industries. Making sense of how urban residents consume their tourism product become more and more important. In this paper, we studies the status of urban residents tourism consumption and development trend based on the analysis of 1687 questionnaires made in Ningbo. The conclusions are drawn that travel is more and more popular, the room of local tourism development is bigger, self-help travel become a popular trend and the factors of tourism is traditional.


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