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The impacts of agricultural firm’s power on farmers’ trust and relationship commitment: Data from "a company + farmers" in China

Shaoling Fu, Yanmei Yan, Zhiyan Sun

The purpose of this study is to investigate the impact of agricultural firm’s five types of powers on farmers` trust and relationship commitment in "a company + farmers" organization. Based on data collected from 462 farmers in "contract-farming" schemes under Chinese agricultural industrialization framework, this study proposes and examines a model of "power - trust, relationship commitment". The results show that trust has significantly positive influence on relationship commitment. Furthermore, different types of company’s powers influence farmers’ trust and relationship commitment differently. These findings can offer guidance for the development of agricultural industrialization in China